The Sales Rep Will Be Right Back
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Graphic design does not always fit well in a museum or gallery setting. As Rachel Berger explains,[1] most graphic design is small and flat. Small and flat, of course, lends itself well to mass reproduction and wide distribution, but it does not command a room. Once the product of a design practice does begin to command a room, people no longer think of it as graphic design. The gallery and the museum are the natural habitat of a precious singularity. The dollar store, in Berger’s example—the trade show, or academic conference, in the case of the Are Not Books project—is the “temple of the multiple.”[2]
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All Are Not publications are available to read online. They can also be purchased as print- on- demand paperbacks at the cost of printing (without a publisher’s markup). Contact Are Not Books at: editor@arenotbooks.com
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Notes
- Rachel Berger, in Sueda, Jon, The Way Beyond Art: The Wide White Space. San Francisco, CA: CCA Wattis Institute for Contemporary Arts, 74.
- Berger, page 74.
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